An exciting opportunity for an experienced Content Designer to play a key role in shaping accessible, user-centred content for complex digital services within a major public sector transformation programme.
We are looking for a skilled Content Designer to join a multidisciplinary Agile Scrum team, supporting a critical discovery phase focused on understanding user needs, reviewing existing content journeys and identifying opportunities to improve the overall digital service experience.
Key Responsibilities:
- Analyse complex user needs and translate them into clear, accessible and user-focused content.
- Review and assess existing content across complex transactional and digital service journeys.
- Identify content gaps, duplication, inconsistencies and opportunities for improvement or reuse.
- Collaborate closely with User Researchers to ensure content decisions are informed by evidence and user insights.
- Work alongside Service Designers and Interaction Designers to create coherent end-to-end user journeys.
- Create, prototype, test and iterate content throughout the discovery phase.
- Collaborate with Product Managers, Business Analysts, Architects and Engineering teams to understand technical constraints and dependencies.
- Apply content design best practices, accessibility standards and plain English principles.
- Contribute content expertise, findings and recommendations to discovery outputs and future delivery options.
Skills & Experience Required:
- Proven experience as a Content Designer within Agile/Scrum delivery environments.
- Strong background designing content for complex digital services or large-scale transformation programmes.
- Demonstrable experience supporting discovery phases and shaping content strategies for future delivery.
- Experience designing user-centred content across complex transactional journeys.
- Excellent understanding of accessibility and inclusive content design.
- Experience using user research, usability testing and evidence to inform and iterate content.
- Ability to simplify complex information, processes and technical concepts into clear, engaging content.
- Experience working within multidisciplinary digital teams.
- Strong collaboration skills, particularly when working with User Researchers, Service Designers and Interaction Designers.
- Excellent stakeholder engagement, communication and problem-solving skills.
Desirable Experience:
- Previous experience working on government or public sector digital transformation programmes.
- Familiarity with Government Digital Service (GDS) standards and content design principles.
- Experience designing content for complex, regulated or highly integrated digital services.
- Understanding of WCAG accessibility standards and inclusive design practices.
- Experience supporting services involving multiple user groups, intermediaries or complex end-to-end journeys.
